Canadian Vending

Features Equipment Technology
Crane’s VOCE media machine offers shop-quality coffee


March 9, 2015
By Canadian Vending

Topics




voce_media


March 9, 2015 – Crane Merchandising Systems has launched VOCE Media,
its newest hot drink machine designed to offer shop-quality taste.

voce_media


March 9, 2015 – Crane Merchandising Systems has launched VOCE Media,
its newest hot drink machine designed to offee shop-quality taste.

“VOCE Media
combines
high-quality coffee with the engaging consumer interaction of our Media
platform to transform the consumer experience and increase sales,” said
Tom Glomski, vice-president of sales for North America and Europe, in a news release. “VOCE Media is a great addition to our family of Media products and delivers on
the Crane vision of connected and intelligent vending.”

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The machine has been employed by operators in Europe since 2012 where more than
12,000 machines have been fielded, and in the United States, VOCE
Media has been piloted and has demonstrated impressive same-store sales lift of
over 100 per cent, the company said.


“In
the pilots, we found that VOCE Media delivers considerably more
same-store sales lift when compared to older or refurbished coffee
machines and allows operators to charge a higher vend price,” Glomski
said. “We are proving that coffee machines are successful in this market
if they offer a superior experience in terms of coffee taste, consumer
engagement and machine reliability.”



The
VOCE Media range of up to 32 selections has the latest retail
coffee menus. With higher reliability, more consumer choice and higher-quality beverages available, aims to help operators win new business
and deliver a more profitable solution.

www.cranems.com