Canadian Vending

Products Snacks
Doritos Roulette Chips give fans game of chance


May 26, 2015
By Administrator

Topics
doritos_roulette

May 26, 2015 –  Doritos, a PepsiCo
Frito-Lay division brand, is making a bold new wager in the U.S. market, so to
speak., with the introduction of Doritos Roulette chips in the U.S.

doritos_roulette

May 26, 2015 – 
Doritos, a PepsiCo Frito-Lay division brand, is making a bold new
wager in the U.S. market, so to speak., with the introduction of Doritos Roulette chips in the U.S.

First introduced in Mexico and
popularized in other markets across the globe ever since, Doritos Roulette
chips offer fans a game-of-chance-style snacking experience, the company said in a press release. Each
bag contains mostly Doritos Nacho Cheese flavoured chips with an ultra-spicy,
hot chip in every handful. With all of the chips looking the same, it's
anyone's guess whether that next chip will be spicy-hot or not.

To celebrate the product's arrival stateside, the Doritos
brand is running online games
of chance on Twitter. Using #DoritosRoulette, fans can play for the opportunity
to win various prizes ranging from wireless speakers to gaming consoles. Fans
also can tune in for a live gameshow-type giveaway with even bigger prizes
streamed on Twitter's new Periscope platform. The Roulette-style twist? Three
out of every four participants will earn a truly awesome prize, while one in
four will walk away with a dud.

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Doritos Roulette chips are available nationwide for a
limited time only in 9.5 oz. bags for a suggested retail price of $4.29 US each
and 3 oz. bags for a suggested retail price of $1.49 each.

www.pepsico.com