Canadian Vending

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Dr Pepper Snapple, Keurig team up on cold system line


January 7, 2015
By Canadian Vending

Topics

Jan. 7, 2015, Waterbury, VT, and Plano, TX – Keurig Green Mountain and
Dr Pepper Snapple Group will develop some of Dr Pepper
Snapple Group's iconic brands for the forthcoming Keurig Cold
at-home
beverage system.

Jan. 7, 2015, Waterbury, VT, and Plano, TX – Keurig Green Mountain and
Dr Pepper Snapple Group will develop some of Dr Pepper
Snapple Group's iconic brands for the forthcoming Keurig Cold
at-home
beverage system.

"With Keurig Cold, we've leveraged Keurig innovation to make it possible
for consumers to create great-tasting cold beverages at home with the
one-touch simplicity of Keurig. We're very excited to offer a range of
Dr Pepper Snapple's iconic brands in the system at launch," said Lori
Tauber Marcus, Keurig's dhief product officer of Keurig Cold Systems.

Dr Pepper Snapple (DPS) executive vice-president of marketing Jim Trebilcock said, "Our team
is committed to building and enhancing our leading brands, and this
agreement presents an opportunity to reach consumers in new occasions.
We're looking forward to working with Keurig to bring our brands to this
innovative new platform."

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As a part of this multi-year agreement, Keurig will be the exclusive
producer of single-serve, pod-based carbonated DPS brands utilizing
fountain syrup in the Keurig Cold platform in the United States and
Canada.

Launching in the fall of 2015, the Keurig Cold beverage
system will offer consumers a convenient way to enjoy cold
beverages made at home or office, including carbonated drinks, enhanced waters,
juice drinks, sports drinks and teas.

The companies are not disclosing the terms of the agreement.