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DS Services launches two sparkling water line extensions


May 5, 2015
By Canadian Vending

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May 5, 2015, Atlanta, GA – DS Services is entering the fast-growing
sparkling beverage category with two new line extensions: Sparkletts
Sparkling Water
and Sparkletts ice, the company said in a news release.

May 5, 2015, Atlanta, GA – DS Services is entering the fast-growing
sparkling beverage category with two new line extensions: Sparkletts
Sparkling Water
and Sparkletts ice, the company said in a news release.

Sparkletts Sparkling Water is a zero-calorie, lightly flavoured sparkling beverage, and Sparkletts ice is a zero-calorie sparkling beverage with a variety of
fruit flavours. Both products roll out to retailers as well as home and office delivery customers starting May 2015.

DS Services is introducing Sparkletts Sparkling Water and Sparkletts ice to compete in this fast-growing sparkling beverage category. According to Nielsen, flavoured sparkling beverages are now the fastest-growing segment of the beverage category in chain supermarkets and have surpassed the unflavored sparkling beverage segment in size.

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"Consumers are choosing flavored sparkling beverages for their zero-calorie, great-tasting refreshment," says Brian Miller, chiefc ommercial officer, DS Services, in the release. "Sparkletts Sparkling Water and Sparkletts ice are our opportunity to support this consumer demand with popular flavors in convenient, on-the-go package sizes that are priced competitively with other sparkling beverage options in the market."

Sparkletts Sparkling Water will be available in an unflavored option as well as two flavored options: Simply Sparkling, a flavor-free choice, Lemon Lime flavor and Raspberry flavor. Sparkletts ice flavors will include Pink Grapefruit, Black Raspberry and Orange Mango.