Thursday thoughts . . .
By Stefanie Wallace
July 26, 2012 – From coffee to mashed potatoes: in her latest blog, Canadian Vending and Office Coffee Service web editor Stefanie Wallace muses over consumer coffee trends, conferences and crazes.
July 26, 2012 – It’s no surprise that Canada loves coffee. A recent report from The NPD Group reveals interesting trends on the coffee habits of Canadian consumers. The survey found that two-third of Canadians surveyed brew coffee at home as opposed to purchasing it at a retail location, and 41 per cent of single-serve machine owners revealed they used their single-serve machine more this year. The report goes on to explain that while auto-drip coffeemakers are popular in the house, single-serve machines are commonly used in the afternoon and evening hours. Twenty-seven per cent of respondents reported they are drinking more coffee than they did last year, and they consume the beverage less when they are out.
This is all well and good, but what happens when people get to work and need a coffee fix? The report reveals that the novelty of the single-serve coffee maker is still alive, and indulgent drinks, like espresso and iced coffee, are often consumed in the afternoon. When 3 p.m. rolls around, are you offering what people want, or are you forcing people to leave the office fulfill a cappuccino craving?
Click here to read a summary of the report.
On the coffee subject, the National Automatic Merchandising Association (NAMA) is holding its fifth Coffee, Tea and Water (CT&W) show in New Orleans in November. The show has grown substantially since its inception in 2008 and this year will feature more than 150 tabletop suppliers. Details can be found here. And, while we’re on the topic of trade shows, the 2012 Canadian Automatic Merchandising Association (CAMA) show is quickly approaching. This year’s show will be held in beautiful Niagara Falls, Ont., from Sept. 27-29. An expanded educational program promises to offer something for everyone. Click here for more details.
My last blog looked at interactive machines that have garnered much media attention. More recently, vending machines that offer food have been making the news, like the mashed potato and gravy dispenser at 7-Eleven stores in Singapore. We’ve seen other food items from machines around the world – the Let’s Pizza machine in Italy (which is coming to the United States), live crabs in China and cupcakes in Los Angeles, to name a few. And interactive machines are picking up in Canada and worldwide too. But as a commenter noted in my last blog, while the media loves to bring attention to these offbeat machines, reports often fail to mention how profitable the machines are. Will the novelty of a hug for a free beverage or a fresh pizza made in three minutes ever wear off, or are these wacky machines here to stay?
Let us know in the comments below, or via e-mail.