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Effects of ads that target kids linger into adulthood


March 14, 2014
By Susan Krashinsky The Globe and Mail

March 14, 2014 – New research has demonstrated that when companies advertise to kids
using mascots or characters, the love of the brand and feelings that the
product is wholesome and healthful can persist well into adulthood.

March 14, 2014 – New research has demonstrated that when companies advertise to kids
using mascots or characters, the love of the brand and feelings that the
product is wholesome and healthful can persist well into adulthood. | READ MORE