Eight O’Clock has introduced its Infusions line of coffees blended with added ingredients for different consumer preferences.
Infusions Alert is a 100 per cent arabica coffee that is medium roasted for a full-bodied bold, robust flavour. It contains caffeine from guarana, commonly used in energy drinks and naturally rich in caffeine, Eight O’Clock said in a press release.
Infusions Relax is a premium, medium-bodied, decaffeinated 100 per cent Arabica coffee blended with chamomile and lavender, botanicals that complement the taste of the coffee and are associated with tranquility and relaxation.
“Consumers today are drawn to products that provide an enhanced experience – these extensions to the Eight O’Clock family are truly unique and disruptive in the coffee aisle,” said David Allen, senior vice-president of sales and marketing for Tata Global Beverages USA.
The launch of the new iine includes a 10-city sampling tour that will let consumers sample the new Infusions blends and interact with Eight O’Clock Coffee ambassadors at local events and retail stores.