By CANADIAN VENDING
Electrolux Professional has officially launched the new Electrolux Professional brand. The new brand identity is still recognizable but has a clearer positioning to create an improved orientation for customers. It also demonstrates that Electrolux Professional is the OnE global business partner for the hospitality industry.
Electrolux Professional strives to be the OnE trusted partner offering best-in class products and superior customer care and innovation. Our aim is to make our customers’ work-life easier, more profitable and truly sustainable every day.
John Evans, head of the Americas, commented: “Our new brand will support us in our work to be the OnE trusted partner offering a full set of best-in-class products, superior customer care, and innovation. Our goal is to make our customers’ work-life easier, more profitable – and truly sustainable every day.”
As part of the changes, Electrolux Professional will be using their updated logo.