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Elf on the Shelf Cereal returns with new flavour

October 28, 2020

Image courtesy of The Kellogg Company

The Kellogg Company has created a new  tradition that combines, The Elf on the Shelf® with breakfast cereal. Pantry services and micro-markets can bring a bit of holiday cheer to the shelves with this playful addition.

Kellogg’s® announced two elf-themed breakfast cereals just before the holiday rush, the newest “Official Cereal of the North Pole.”

The festive, limited-edition cereal features red star pieces sprinkled with white “crunchlets” that intermingle with red and white swirled mini marshmallows. The vanilla flavour combines perfectly with just the right touch of peppermint and marshmallows. The latest flavour joins the holiday lineup and complements the original collaboration, Kellogg’s® The Elf on the Shelf® Sugar Cookie Cereal. Featuring sugar cookie-flavoured red and green star pieces and mini marshmallows dusted with edible glitter, this limited-edition cereal will return to retail shelves this month for the second year.

“The Elf on the Shelf® has captured the hearts of millions of families,” said Erin Storm, senior marketing director of Kellogg All Family Cereal. “Our new The Elf on the Shelf® Vanilla Candy Cane Cookie Cereal encourages families to bring the magic of the holiday season to the breakfast table, whether it’s by enjoying a spoonful of Candy Cane Cookie, Sugar Cookie or a combination of both.”


Find the Kellogg’s The Elf on the Shelf® Vanilla Candy Cane Cookie Cereal at Walmart, while Kellogg’s The Elf on the Shelf® Sugar Cookie Cereal returns to stores nationwide and online. Both limited-edition products are available at Walmart while supplies last at a suggested retail price of $5.69 for a 12.2-ounce box, and Sugar Cookie is available at retailers nationwide for $3.99 for an 8.1-ounce box. For more information, follow Kellogg’s on FacebookInstagram and Twitter.