March 30, 2015, New York – Mobile device charging locker manufacturer Brightbox has initiated an owner-operator program.
Charter member owner-operators Best Bars, OIG and Downtown
Charge are enhancing the guest experience at a variety of restaurants,
bars, casinos, and nightclubs in the U.S. by providing safe and secure charging via the
Brightbox Mark3 Charging Platform, the company said in a news release.
Brightbox provides secure charging stations for
on-the-go people with mobile devices including cellphones, tablets,
back-up chargers and batteries.
Consumers can continue to communicate, navigate, search, share, pay and play on their mobile devices, while their devices are being charged at a station the company says delivers both physical security and data privacy. Cellphone users swipe a credit/debit or complimentary card to open an available station chamber, plug in their mobile device or accessory to one of three industry standard charging cords, close the chamber and return later to swipe the same card to retrieve their charged phone. Venues can offer device charging via Brightbox as either a complimentary or paid amenity.
Best Bars, based in New York City, provides Brightbox charging lockers in 10 bars in New York City and Chicago. Louisiana’s Oaklawn Investment Group (OIG) has charging kiosks in a number of casinos, while Downtown Charge currently serves a series of restaurants, bars and nightclubs in downtown Orlando’s Wall Street complex with 15 Brightbox charging stations.
The program provides multiple monetization opportunities, from recurring monthly revenue via PCI-compliant card payment processing, without the hassle of coin operation, to customized on-screen ad content as well as sponsorship and branding initiatives that increase customer loyalty and brand impressions for which owner-operators can receive credit.
“The program is an ideal way for operators in automated retail businesses like vending, jukebox, ATM and point-of-sale to increase their service offerings and generate additional income,” said Don Rossi, senior vice-president of sales at Brightbox, in the release. “ROI from advertising revenue as well as amenity fees is immediate and impactful. Owner-operators can also attain quick capital payback and see profits from short-term kiosk rentals for conferences, festivals and other events.”
The ability to safely charge via Brightbox improves the overall customer experience helping to competitively differentiate a venue, the company said. Guests happily remain longer while staying connected to family, friends and social apps, knowing they can securely charge their phones at any time. Brightbox charging is instrumental in retaining patrons who might otherwise be tempted to leave if their phone is without a charge, while also ensuring continued consumer interaction with a venue’s targeted mobile offers and promotions. Brightbox drives traffic, engages patrons and results in more satisfying dwell times while offering a branded benefit that guests associate with their experience.