By CANADIAN VENDING
evian announced global certification for becoming carbon neutral.
After announcing the ambition at the United Nations Climate Change Conference (COP 21) in Paris, evian has previously achieved carbon neutrality in the US, Canada, Germany, Switzerland and its bottling site.
This marks a milestone for the brand as it receives carbon neutral certification, across all the countries where the brand has a presence. The global certification follows years of ambitious reductions made at every stage of the product life cycle from conception to production to recycling.
Shweta Harit, evian global brand VP, said in a press release: “Today’s announcement comes at a moment when we are seeing, in real time,what can happen when we reduce our impact on the planet. Emissions are lower and pollution levels have dropped. Lessening our environmental footprint is at the core of everything we do at evian, and that is why today’s announcement is so important for us. The current health crisis provides us all with a renewed impetus to do more and create long-lasting change, and it has been heartening to see the world come together. This is just one milestone for us. Even with the challenges that this crisis imposes on our business, we look forward to announcing new initiatives later this year so that we can further drive down our carbon footprint and preserve the world’s ecosystem. We believe that climate change is a real threat both today and for future generations so we must all act now.”
The certification to the internationally recognized carbon neutral standard PAS 2060 has been issued by the Carbon Trust. It has been achieved through carbon emissions reductions in three key areas:
Conception: The company has reduced its plastic, and uses recycled plastic (rPET): This can save up to 50 per cent of carbon emissions versus a virgin bottle. 30 per cent of its range is now made from rPET, whilst some bottles are now made from 100 per cent rPET. Later this year the brand will launch a new range of “bottles made from bottles” using 100 per cent recycled plastic.
Production: Renewable energy use at the bottling site: evian achieved carbon neutrality at the bottling site in 2017, the first Danone production facility and largest food production site in France to do so. This was primarily the result of both a $280 million investment into upgrading the bottling facility, in addition to the fact that it is 100 per cent powered by renewable energy.
Distribution: There has been a significant change in transportation models. Approximately 50 per cent of evian’s volumes are shipped directly by train from the plant. To deliver to the UK for example, the train carbon footprint is now seven times lower than trucks.