Canadian Vending

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First beverage with pure Stevia extract


October 16, 2009
By Administrator

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Oct. 16, 2009 – A new beverage for Canada, Aquafina Plus Vitamins 10 Cal, has been unveiled by PepsiCo Canada
as the first low-calorie vitamin-enhanced water to feature a
pure Stevia extract all-natural sweetener, called PureVia.

Oct. 16, 2009 – A new beverage for Canada, Aquafina Plus Vitamins 10 Cal, has been unveiled by PepsiCo Canada
as the first low-calorie vitamin-enhanced water to feature a
pure Stevia extract all-natural sweetener, called PureVia.

"We are extremely proud to be the first and only nationally
available beverage in the country to feature PureVia as a zero calorie,
natural sweetener," said Stacy Reichert, President, PepsiCo Beverages Canada.
"Consumers have long anticipated a zero calorie natural sweetener and
are seeking healthier beverage choices. Our hydration portfolio,
including Aquafina Plus+(R) vitamin-enhanced water, has seen explosive
growth in Canada, and the Aquafina Plus Vitamins
10 Cal brand is going to further that leadership position. Being the
first to offer a great-tasting, low-calorie option with a natural
sweetener is a big deal, and we are excited about sharing it with
health-conscious Canadians."

Since Stevia-based products were introduced in the U.S. in late
2008, consumers have responded with excitement to the
natural sweetener, significantly increasing the demand for vitamin-enhanced beverages.

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Aquafina Plus Vitamins 10 Cal beverages are available in three new
and unique flavours – Black and Blue Berry, Acai Fruit Punch, and
Tropical Cherimoya – at a suggested retail price of $1.89-$1.99 for a 591 mL bottle.

The Stevia plant is native to Brazil and Paraguay
and has been commercially used as a sweetener in other countries for
more than 30 years. PureVia natural sweetener is a pure extract derived
from the Stevia plant that is 200-300 times sweeter than sugar, and is
currently available as an ingredient in Natural Health Products in Canada.