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First fair-trade chewing gum enters the market


March 9, 2012
By administrator

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March 9, 2012, Providence, RI – For the first time in the history of
chewing gum, boxes of Glee Gum now will feature the Fairtrade
certification mark. The mark guarantees that the cane sugar sweetening
all six flavors of Classic Glee Gum meets the social, economic and
environmental standards set by Fairtrade International.

March 9, 2012, Providence, RI – For the first time in the history of chewing gum, boxes of Glee Gum now will feature the Fairtrade certification mark. The mark guarantees that the cane sugar sweetening all six flavors of Classic Glee Gum meets the social, economic and environmental standards set by Fairtrade International.

Fairtrade International, a non-profit organization, oversees an alternative system of global trade in which farmers and workers are paid a fair and stable price for their produce, regardless of changes in the market. As the mark gains recognition with conscientious consumers, Fair Trade sales continue to rise, with estimated increases of 12 per cent in product sales and 21 per cent in sugar sales from 2010 to 2011.

“We’re thrilled to debut the first Fair Trade certified gum, and hope to see many other candy companies follow suit,” says Deborah Schimberg, founder and president of Verve, Inc. “From the outset, our products were designed to help people think about where foods come from, how raw materials and natural resources can be used responsibly, and how communities around the world depend upon one another to help build a healthier future. This certification signifies an important and exciting step in our continued commitment to environmental and social justice.”

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In addition to offering the first Fair Trade gum, Glee is the only gum in North America still made with chicle — a tree sap harvested sustainably from Central American rainforests. The chewy texture of other gums comes entirely from synthetic materials. But Glee uses chicle as an eco-friendly way to help conserve the rainforest, giving trees more value standing than chopped down for lumber. All natural, GMO-free, and aspartame-free, Glee Gum is sold nationwide at stores like Cost Plus World Market and Whole Foods for $0.99 – $1.09 per box.