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Five tools to help you get more done in less time


March 10, 2015
By Marc Gordon

Topics

March 10, 2015 – If
you're like most business owners, you're probably wearing far too many hats. Marketing expert Marc Gordon
shares five tips
that will save you time while still allowing you to manage every
detail, no matter how small.


March 10, 2015 – If
you're like most business owners, you're probably wearing far too many
"hats" – taking on responsibilities like sales, marketing, purchasing and servicing. While you already know you need to delegate more, let's face it:
it likely won't happen any time soon. So let me share with you five tips
that will save you time while still allowing you to manage every
detail, no matter how small.


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  1. Accounting software.
    Today's accounting packages let you keep track of expenses, receivables,
    payables, and contacts. And you don't even need to know accounting.
    Online versions allow you to check your books, pay bills, and send
    invoices from anywhere, even from your smartphone. While these won't
    replace an accountant, they can make you more aware and efficient.
     
  2. A
    VOIP phone line. A voice over internet line (VOIP) usually costs less
    than a conventional phone line while providing an abundance of useful
    features such as line roaming, multiple voicemail boxes, call
    transferring, conversation recording, unlimited long distance, and the
    ability to provide you with an area code of your choice.
     
  3. CRM
    tool. A customer relationship management (CRM) tool lets you manage and
    document all your interactions with customers, suppliers or anyone. Set
    reminders when to follow up, create tasks, generate reports and sync
    emails all from a single tool. Many CRM programs such as Insightly and
    Bitrix24 are available free to single users.
     
  4. Email
    marketing service. Using programs such as Gmail or Outlook are great
    for sending and receiving individual emails. However, using them for
    mass emails could potentially get you flagged as a spammer. You also
    have no way of knowing who opened your email and there's no way for
    people to opt out, which is required by law under CANSPEP and CASL.
    Email marketing services such as Constant Contact and Mail Chimp allow
    you to safely and efficiently manage and create email campaigns. Best of
    all, you can customize your emails with your logo, images and different
    layouts for that branded look.
     
  5. Alternate
    ways of talking face to face. While personal meetings are great, web
    based tools can make communicating just as effective and more efficient
    for everyone. Skype, Google Hangouts, and TeamViewer are all free
    services that allow for video conferencing and sharing files through
    your PC or mobile device. Meetings can be one to one or with groups of
    people from anywhere in the world.

Marc Gordon is a
professional speaker and marketing expert. Get more marketing tips on
his website, marcgordon.ca and on his online show, marctv.net .