Canadian Vending

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Fred Steiner named 2012 NAMA Coffee Legend

November 5, 2012
By administrator


Nov. 5, 2012, Chicago – Fred Steiner of Imperial Coffee and Service,
Inc., has been chosen as the NAMA 2012 Coffee Legend.

Nov. 5, 2012, Chicago – Fred Steiner of Imperial Coffee and Service, Inc., has been chosen as the NAMA 2012 Coffee Legend.

Tara Burnaman and Kevin Shea, chairpersons for NAMA’s CoffeeTea&Water 2012 (CT&W) will introduce the honoree at 4:15 p.m., during the general session on Tuesday, Nov. 13.

“Fred has been in the OCS business for 38 years, and has been recognized by his peers in the past for exemplary business practices and active community participation,” said Roger Stewart, NAMA's director of coffee and water service.


“I credit [my accomplishments] to working very hard, being very lucky and having had the good fortune of meeting Stuart Daw, the first person selected by the National Coffee Service Association (NCSA) as a Coffee Legend, who became my friend and mentor," Steiner said.

Imperial Coffee and Services Inc., Steiner's company, is the largest independent operation in Canada, specializing primarily in OCS, which represents approximately 75 per cent of the total business which also includes a vending and water division. “We’re a family-run operation that has grown to be the largest independently owned coffee service and vending company in Canada,” he said, “and when our customers speak, we listen.” Currently, Imperial operates six branches in Ontario servicing approximately 19,000 machines. Steiner was also a partner in Park Avenue Office Services located in South Florida until it was sold to Aramark seven years ago.

A past member of the NCSA and current NAMA member, Steiner was instrumental in bringing an NCSA presence to Canada. In 1992, he was a co-founder of the Ontario Coffee Service Association (OCSA).

His professional awards include NCSA Regional Service Award (1985), the Silver Service Cup Award (1990 & 1992) and the NSCA Silver Service Award in 1992. In 2000, Steiner was awarded the NBPA (National Beverage & Products Association) Hall of Fame Award, and in 2006, he was honored by the NBPA with the Lifetime Achievement Award.

“A NAMA Coffee Legend is selected from an exemplary group of pioneers, innovators and leaders with a passion for coffee and a willingness to share that passion to help others succeed,” said Stewart. “We applaud Fred who is most deserving of this honour and congratulate him for his success,” he concluded.