From the Editor: November 2006
By Cam Wood
Office coffee operators looking for answers to slumping sales might
want to consider this: Canadians are more dissatisfied at work than
many of us want to believe.
Office coffee operators looking for answers to slumping sales might want to consider this: Canadians are more dissatisfied at work than many of us want to believe.
The popularity of coffee in our society, and the rising popularity of alternative beverages such as bottled water, has not wavered – but this dissatisfaction appears to be playing a significant role in where we indulge.
One in every 12 employed Canadian adults is unhappy at work, according to a recent Statistics Canada survey.
More than a million adults, 70 per cent of them working, had experienced a major depressive episode in the year before they were interviewed, Statscan reported. While high job strain – when the demands of a job outweigh the freedom to make decisions or apply skills – was reported by 19 per cent of male workers and 27 per cent of female workers.
The study found clear associations between the amount of job stress workers perceived and their job satisfaction. One in four workers who found most days extremely stressful were dissatisfied with their jobs. By contrast, among those for whom stress was not really an issue, only one in 15 was dissatisfied.
Relatively large percentages of workers who were dissatisfied with their jobs rated their physical and mental health as fair or poor, compared with workers who were satisfied, the report also said.
Job dissatisfaction was related to the number of disability days workers had taken in the previous two weeks. The average number of days taken by workers who were dissatisfied was almost three times that for workers who were very satisfied with their jobs.
Substantial numbers of workers reported that they were exposed to stress on the job and in their day-to-day lives.
In addition, there’s an established link between job satisfaction and job performance, according to Brent Scott, author of a University of Florida business study on the relationship between stress, lack of sleep and productivity.
Scott defends that other research proves people who are dissatisfied with their jobs leave organizations at higher rates than those who are happy and committed to their jobs.
So what does this mean to the OCS sector?
It’s another underscore as to why more and more workers are fleeing the office environment and taking refuge at coffee shops and food courts across the country.
It may also be an opportunity to work with your clients at their locations to create a better atmosphere for employees – allowing them the chance to feel some escape from the office pressures without having to flee to the nearest drive-thru.
Should you consider additional services – of course, for an upcharge – like newspaper subscriptions as part of the OCS partnership?
Is there room for expanded sales and introduction of new products or equipment?
And while stress and dissatisfaction among employees is beyond the realm of what operators can solve, there are some solutions to offer those frazzled employers who can’t understand why their staff would rather idle in a drive-thru than work through another lunch break at their desk.