From the Editor: Happy New Year!
By Naomi Szeben
A new year, and a fresh new page lies blank in front of us, waiting for it to be filled. 2020 is the Year of the Rat according to the Chinese Zodiac, and this bodes well for our readers. Characteristics of this zodiac sign are believed to be very industrious and thrifty, diligent and positive.
In this issue you’ll read about innovations in telemetry and what this means for small business owners. You’ll read about the newest trends in coffee as seen at Host Milano, Europe’s largest trade show devoted to hospitality.
When it comes to food services and vending, there are issues such as freshness and ease of use; In this issue, you will see how operators sold their payment systems and vending machines as a way to fight the cost of urban real estate. With a smaller footprint than a kiosk or pop-up store, vending machines in this issue sell high end products. Applestone’s is an organic butcher shop that sells cuts of meat in its vending machine to busy New Yorkers who don’t have time to visit a gourmet butcher during business hours.
Like Applestone’s, Live. Organics used a vending machine to sell premium organic vegan foods. Despite the higher ticket price on their products compared to more traditional machines, both companies have seen profits…and information. Both owners now have a sense of what items are likely to sell and when, thanks to the technology that powers the telemetry of each machine.
Market research is a fascinating study. With today’s technology, we can discover individual buying habits of late night or off-hours office workers as you’ll read in “Using Data To Grow Your Business.” Live. Organics used telemetry to learn what would be the most likely choice for the health conscious consumer when the food court was closed. This was a lesson that operators could learn from: Vending machines present an alternative to a franchise restaurant or pop-up store. A small family run business could use a vending machine to sell high-end craft products instead of leasing an expensive property in downtown Toronto.
Live. Organics wasn’t the only shop that learned about customer’s buying preferences: Two different companies conducted surveys to get into the minds of today’s consumer. SOTI and Shekel Brainweigh ran consumer studies that measured consumer’s responses to autonomous stores, vending machine trends and self checkouts. In this issue, you’ll find out what people think of the future of technology and micromarkets.
Lastly, you’ll read of the how Host Milano is shaping not just the world of Office Coffee Services, but pantry services, as well. SCRAEGG, a device that can create warm breakfasts in a matter of seconds was awarded the Start Me Up innovation award at Host Milano. You’ll get reactions from the Canadian delegates from CAMA who attended the show, and get a glimpse into the latest trends.
I wish our readers a happy, healthy and innovative 2020.