Canadian Vending

Products Snacks
General Mills 2015 snacks line focuses on simplicity, health

December 18, 2014
By Canadian Vending


Dec. 18, 2014, Minneapolis – Beginning in January, General Mills will launch more than 50 new
products aimed at meeting consumer demand for better-for-you snacks,
products with simple ingredients, protein, gluten-free and bold

Dec. 18, 2014, Minneapolis – Beginning in January, General Mills will launch more than 50 new
products aimed at meeting consumer demand for better-for-you snacks,
products with simple ingredients, protein, gluten-free and bold

"We're putting our consumers at the center of our new product
innovation by rapidly addressing evolving food trends and investing in
areas that our consumers value, including added protein, gluten-free,
and products made with simple ingredients," said Jeff Harmening,
executive vice president and chief operating officer, U.S. Retail, in a news release. "I'm
very excited about the quality of our new products. We've deeply engaged
with our consumers and we're creating foods that meet their needs."

A slideshow and additional information on the newest General Mills
products is available on the company's blog, A Taste of General Mills.


The newest products, which include Cheerios + Ancient Grains, French Toast Crunch, Yoplait Greek 100 Whips!, Nature ValleyNut Crisps, Food Should Taste Good Real Good Bars, and Old El Paso Restaurante kits build on the more than 150 on-trend new products introduced in July, which include Cheerios Protein, Old El Paso Nacho Blasted Taco Shells, andFiber One cookies.
General Mills will be adding more than 50 new items in the U.S. and
globally in the second half of the company's fiscal year 2015.

Following are some of the company's new lines and the trends that inspired them:

Bringing more to breakfast
Gluten-free, ancient
grains, protein, and the return of a consumer favourite are just some of
the ways General Mills is innovating in the cereal category. In January,
look for:

  • Cheerios + Ancient Grains – Made with toasted "O's," crunchy oat & quinoa clusters, puffed spelt and KAMUT® wheat,Cheerios is the first to bring ancient grains to the mainstream cereal aisle.
  • French Toast Crunch – Back by popular
    demand, consumer-favourite French Toast Crunch returns, complete with the
    mini French toast-shaped pieces flavoured with cinnamon and syrup.
  • Chex Gluten Free Granola Mix – Chex brings
    yet another family favourite to the homes of gluten-free eaters with new
    Chex Gluten Free Granola Mix. Available in two varieties: Honey Nut and
    Mixed Berry Almond.
  • Nature Valley Protein Oatmeal  Perfect for eating on-the-go, Nature Valley Protein Oatmeal is
    packaged in microwavable cups and provides 10 grams of protein in each
    serving. Available in two flavours – Mixed Berry Crunch and Cranberry
    Apple Crunch – each cup includes whole grain oats, real fruit pieces and
    a crunchy granola topping.

Better-for-you snacking
As the lines between
snacks and meals continue to blur, consumers are looking for
better-for-you snacks that also taste great. General Mills has a lineup of new better-for-you snacking bars with simple
ingredients. The company is also introducing a new
whipped-style Greek yogurt. New snacks include:

  • Nature Valley Nut Crisps – Combining simple, wholesome ingredients including nuts and seeds, new Nature Valley Nut Crisps provide a crispy crunch with sweet and salty flavour in each bite. Available in Salted Caramel Peanut and Almond Dark Chocolate.
  • Food Should Taste Good Real Good Bar –
    This gluten-free snack bar features the brand's signature culinary
    creativity with layers of unexpected flavour and delicious whole nuts,
    seeds and real fruit pieces.
  • LÄRABAR über Crunchy Nut Bar  LÄRABAR über is
    bringing more crunch and bigger flavour by adding more whole nuts and
    bigger dark chocolate chunks to its line of gluten free snack bars. The
    brand is also introducing a new flavour: Dark Chocolate Raspberry.
  • Yoplait Greek 100 Whips! –Yoplait's Greek 100 Whips! is
    a Greek yogurt mousse with 9 grams of protein per serving in a light
    and airy whipped texture. Available in eight delicious flavours,
    including Black Cherry, Strawberry, Strawberry Cheesecake, Vanilla
    Cupcake, Blueberry, Raspberry, Lemon Meringue and Tropical.

Convenient meals and global flavours

  • Totino's Bold Pizza Rolls
    Totino's Bold Pizza Rolls now have a crispier crust that's also blasted
    with unforgettable flavour seasonings like Ranch and Cheddar.
  • Old El Paso Restaurante – Bringing Mexican restaurant quality and flavours home, new Old El Paso Restaurante soft shell taco kits are available in three chef-inspired flavours: Beef Carne Asada, Chipotle Chicken and Baja Fish.
  • Parampara Spice Mix (Australia) – For the first time, Parampara ready-to-cook
    spice mixes will be available at retail stores across Australia.
    Parampara's new spice mixes come in four authentic Indian flavours: Rogan
    Josh, Shahi Korma, Butter Chicken and Biryani.

Room for indulgence

  • Pillsbury Minis – Available exclusively in convenience stores, Pillsbury introduces new Pillsbury Mini bakery
    snacks. Each product includes four mini treats for delicious, on-the-go
    eating in four bakery favourites: Cinnamon Rolls, Blueberry Muffins with
    Streusel, Chocolate Chip Muffins and Cinnamon Crumb Cake.
  • Pillsbury Mint Chocolate Chip Cookies – In
    line with consumers' love for all things mint-flavoured, Pillsbury
    introduces limited edition, ready-to-bake Mint Chocolate Chip Cookies.
  • Häagen-Dazs (China) – The super-premium Häagen-Dazs ice
    cream brand introduces six café beverages in specialty shops inspired
    by illy coffee roasters. Flavours include: Vanilla, Strawberry, Green
    Tea, Chocolate, Macadamia Nut and Coffee.
  • Fiber One Protein Cookies & Cream  Delicious taste and guilt-free snacking merge with the new Fiber One ProteinCookies & Cream bar with six grams of protein and 20 percent of the Daily Value of fiber.