Canadian Vending

Products Snacks
General Mills introduces Fibre 1 Cheesecake Bars

August 5, 2016
By Maria Church


Toronto – General Mills launched a new line of Fibre 1 bars that the company says will allow Canadian consumers to have their cake and eat it too. The new Fibre 1 Cheesecake Bars are available in Key Lime and Chocolate flavours and are 150 calories per bar.

“For many people cheesecake is the gold-standard of desserts,” Jason Doolan, director of marketing for General Mills Canada, said in a news release. “The new line of Fibre 1 Cheesecake Bars allow you to savour that same rich cheesecake taste, but in a healthier-for-you serving. We are excited to help Canadians have what they crave.”

The new bars, the company said, serve as a healthier-for-you dessert alternative. Learn more at