GMCR and Lavazza to bring the flavours of Italy to Keurig
Feb. 24, 2014, Waterbury, VT and Italy – Green Mountain
Coffee Roasters (GMCR) and Lavazza reached a multi-year agreement to
bring Lavazza to K-Cup packs for the Keurig hot brewing system this fall.
The new Lavazza K-Cup packs will be marketed as premium
products and available at Keurig.com and Lavazza.com as well as at participating
specialty, grocery, and away-from-home retailers and operators, throughout the
U.S. Lavazza K-Cup packs will be available in Canada in 2015.
In 2012, GMCR and Lavazza partnered to launch the Keurig
Rivo Cappuccino and Latte system, which is designed exclusively for the North
American espresso-based beverage drinker.
"We are excited to be expanding our partnership with
Italy's premier coffee brand in order to bring consumers the authentic flavors
of Italian coffee at the touch of a button," said Brian P. Kelley, GMCR's
president and CEO, in a media statement. "Like the Keurig Rivo espresso
packs, Lavazza K-Cup packs will combine the brand's unwavering commitment to
quality and passion for the coffee experience with the convenience and
consistency they have come to expect from Keurig brewed beverages."