GMCR opens first Keurig store
Sept. 18, 2013, Montreal/Waterbury, VT – Green Mountain Coffee Roasters (GMCR) is opening the doors of its first Keurig store.
It is slated to be open by November in the Burlington Mall in Burlington, Mass.
Consumers will be able to interact with each of the brewing systems: Keurig K-Cup, Keurig Vue, and Keurig Rivo. The store will also feature on-site demonstrations, special promotions, new products, and accessories.
“Pick-a-pack” – where shoppers can build their own boxes of individually selected beverages – will also be available in three, six or 12-count boxes. If shoppers already have go-to beverages, boxes of coffees, teas, and more will also be available for purchase.