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GMCR supports relief efforts in Alberta with $100K grant


July 3, 2013
By Administrator

July 3, 2013, Montreal –  A grant of $100,000 from Green Mountain Coffee Roasters (GMCR) to the Canadian Red Cross will help immediate needs of flood victims and aid in reconstruction efforts.

The floods that caused significant devastation in southern Alberta are leaving the area in great need, but are also proof, once again, of the solidarity and generosity of Canadians.

"Although flood victims have been able to return to their homes in most affected cities, many are still without electricity and find themselves with homes heavily damaged by flood waters," said Sylvain Toutant, president of GMCR Canada. "The situation is far from being restored and we feel for the impact this is having on affected residents. As part of this community, we believe strongly that it is important to do our part to support recovery and reconstruction efforts."

In addition to the donation made to the Red Cross, GMCR Canada is going to reach out to local organizations working on relief efforts to invite them to apply for an Employee Community Grant.

Since the beginning of the crisis, GMCR Canada employees have also taken advantage of the company's volunteer program, which enables employees to take up to 52 hours of their work time to go out and volunteer within their community.