GMCR to offer Cinnabon K-Cups
Aug. 7, 2013, Waterbury, VT– Green Mountain Coffee Roasters (GMRC) is partnering with Cinnabon to bring bakery-inspired coffee to K-Cup packs for the Keurig single cup brewing system.
The company’s cinnamon rolls inspire the Cinnabon Classic Cinnamon Roll K-Cup pack. These packs are planned to launch on Green Mountain websites (www.Keurig.com and www.GreenMountainCoffee.com) during the winter holiday season. The product will be offered to retail, as well as participating Cinnabon bakery locations by spring 2014.
"We're thrilled to continue our expansion into retail with great partners like GMCR. As we all know, Cinnabon cravings can hit at any time, so our strategy has been to aggressively seek out opportunities in fast-growing channels and segments with loyal consumers," said Kat Cole, president of Cinnabon, in a media release.