Canadian Vending

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Gourmet coffee vending business gains ‘dragon’ as advisor


September 16, 2014
By Canadian Vending

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Sept. 16, 2014, Mississauga, Ont. – Bruce Croxon, web
business pioneer, co-founder of Lavalife and former star of CBC’s TV show Dragon’s Den, will be an advisor to a
Toronto-area gourmet coffee vending company.

Sept. 16, 2014, Mississauga, Ont. – Bruce Croxon, web
business pioneer, co-founder of Lavalife and former star of CBC’s TV show Dragon’s Den, will be an advisor to a
Toronto-area gourmet coffee vending company.

In 2004 Croxon and his partners sold their stake in Lavalife
for $180 million. Eager to try new things, he has spent the last 10 years
starting new ventures, and funding other entrepreneurs in a wide range of
different industries. His investments have included Vita, a chain of high end
holistic spas in Canada’s western provinces as well as Balzac’s Coffee, a
rapidly expanding gourmet coffee business in Toronto.

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Also attending the National Franchise Show this weekend will
be one of Croxon’s newest associated ventures, Java Brew Collection (JBC). After telling several national publications that investing in the
gourmet coffee business was the one of the best investment he ever made, Croxon
was offered a position as a special advisor to the JBC, one of Canada’s most
rapidly growing networks of in-office gourmet coffee distributors.

"Bruce Croxon's high profile and experience in the
business world, as well as his ownership of a highly successful gourmet coffee
business, will make him an excellent advisor to our company in building our
brand and expanding our network of area operators across Canada and the United
States," said Rod Spendiff, JBC’s senior marketing director.