Canadian Vending

News
Green Mountain becomes Keurig Green Mountain


March 11, 2014
By Canadian Vending

March 11, 2014, Waterbury, Vt. – Green
Mountain Coffee Roasters Inc. has changed its company name to Keurig Green
Mountain Inc. effective immediately. Shareholders approved the new name at the
company’s annual shareholder meeting held last week.

March 11, 2014, Waterbury, Vt. – Green
Mountain Coffee Roasters Inc. has changed its company name to Keurig Green
Mountain Inc. effective immediately. Shareholders approved the new name at the
company’s annual shareholder meeting held last week.
Shareholders approved the new name at the
company’s annual shareholder meeting held last week. The company will retain
its ticker symbol of “GMCR” on the NASDAQ stock exchange.

“Our new name better reflects who we are as
a company today and captures our aspirations for the future,” said Brian
Kelley, Keurig Green Mountain’s president and chief executive officer, in a
press release. “The name Keurig Green Mountain brings together our two
strongest brands, Keurig and Green Mountain Coffee, into one single and
powerful corporate identity that symbolizes the strength of our business and
the unity of our team, while also recognizing our strong heritage.”

Advertisment

The company’s Canadian subsidiary, formerly
GMCR Canada Holding Inc., also becomes Keurig Canada Inc. effective
immediately. Consumer facing brands, including Keurig and Green Mountain Coffee,
will not change.