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Harris Interactive to unveil coffee data

Details to be discussed at June coffee summit

June 9, 2009
By Administrator



Harris Interactive to unveil coffee data
New research data pinpointing specific consumer preferences and trends regarding coffee that can help coffee service operators build their business and increase profits.

June 8, 2009 – New research data pinpointing specific consumer preferences and trends regarding coffee that can help coffee service operators build their business and increase profits will be unveiled at the second National Automatic Merchandising Association (NAMA) Coffee Summit,  NAMA Director, Coffee Service Roger J. Stewart, NCE5 announced today.  The information is being presented by Harris Interactive on the third day of the Summit, Wednesday, June 17, at the Crowne Plaza Hotel in Cherry Hill NJ.

During the session, Harris Interactive’s Jennifer Kitchen, Vice President Consumers Goods Research, and Mary Bouchard, Senior Research Director, will present “Competing for Share of Thirst.”  The session will provide key insights based on a comprehensive research study conducted by the firm. 


In discussing the research Stewart said, “Research of this caliber delivers priceless information that can help operators understand key trends and preferences ahead of the curve so they can implement new messages, marketing campaigns and programs before their competitors.  However, such research is also usually quite expensive and out of reach financially for many of our members, which is why we are so excited to present these findings at the Summit.”

In addition to the new research to be unveiled at the Summit, attendees can also look forward to a host of speakers and a comprehensive education component.  Specific education sessions include:

Round Table Sessions Tuesday:

Sustainability and helping your customers go green, Kraft Foods

  • Account retention and conversion practices, Kevin Daw, President of KNJ Sales
  • Route profitability and hiring the right route driver, Mike Jones, Vice President of John Conti Coffee
  • Trends in single service coffee, Steve Silha, Midwest Regional Manager of LaVazza

A panel of facilitators led by Geoff Paul will highlight key points from the morning session after lunch.

Three more impressive afternoon education sessions include:

  • Making your website work for you; e-commerce, integrating front and back of the house software, Richard Smith, President of OCSAccess
  • Water filtration and new products (selling ice cubes) for added revenue, Jim Nelson of Everpure and Michael Rice of Follett Corp.
  • Making good staff decisions in challenging times, Samantha Veide of Mars Drinks

The Tuesday evening network and table top reception will feature food and beverages and an opportunity to meet key suppliers, manufacturers and distributors that support the coffee service operator and the coffee industry.

On Wednesday, three critically important education sessions will conclude the second annual Summit:

  • Harris Interactive’s Kitchen and Bouchard discuss current and future trends in beverages as they impact coffee drinking in the workplace.
  • Knowledge Source Partner Rick Leffke will lead operators through some new skill sets that can make a difference in selling new customers and holding on to current one.
  • Leo Fante our opening session speaker will lead a session titled “Outside the marketing Box.”   He will make you think and inspire you to push the envelope.

“We have built on the accomplishments of the first Coffee Service Summit and delivered even more tools and information to help operators continue to prosper in the one area where growth is still projected.” said Stewart.

“If you haven’t done so yet, make your plans to join us June 15-17 in Cherry Hill,” concluded Stewart. For more information, e-mail Stewart at or visit, where you can register and book your hotel room online.

The 2010 Coffee Summit will be held in Las Vegas in early October. Specific dates have not been finalized yet.

NAMA is the national trade association of the food and refreshment vending, coffee service and foodservice management industries including on-site, commissary, catering, & mobile. Its membership is comprised of service companies, equipment manufacturers and suppliers of products and services to operating service companies. 

The basic mission of the association, to collectively advance and promote the automatic merchandising and coffee service industries, still guides NAMA today as it did in 1936, the year of the organization’s founding.