Flow alkaline water teams up with Goop

Canadian Vending
June 10, 2019
By Canadian Vending
Flow alkaline water teams up with Goop
Photo courtesy of PRNewsfoto and Flow Alkaline Spring Water
Flow Alkaline Spring Water, the alkaline spring water brand announced their 2019 campaign with Goop CEO and Founder Gwyneth Paltrow.

The brand's campaign will launch with retail, out-of-home and digital advertising across the United States, Canada, and UK/Europe. The first of its kind campaign for the rapidly growing brand features Paltrow highlighting Flow's naturally occurring essential minerals, electrolytes and an alkaline pH of +/- 8.1.

"We all know hydration is one of the core tenets of great health and glowing skin, but the convenience of a water bottle is usually outweighed by its environmental ramifications," says Paltrow in a press release. "Flow is changing the game with a spring water that is naturally alkaline—nothing added—in 100 per cent recyclable packaging. The pack is made from sustainably sourced fibres and even has a plant-based cap crafted from sugarcane."

In addition to Gwyneth Paltrow starring in the campaign, Flow Alkaline Spring Water is partnering with Paltrow's modern lifestyle brand, goop, to be their exclusive water partner through 2019.

"I am incredibly excited to announce Flow Alkaline Spring Water's campaign with Gwyneth Paltrow. This campaign is a huge milestone for our premium wellness water brand as it's the first of its kind for Flow," says Nicholas Reichenbach, Founder and CEO of Alkaline Spring Water. "It has been an honour working closely with Gwyneth Paltrow and her team at goop to make this campaign and partnership a reality. Gwyneth Paltrow is the perfect person for our biggest campaign yet. She embodies Flow's mission to mindfully hydrate with naturally occurring alkaline water."  

Flow's wellness-focused campaign will be activated to engage customers at the brand's top retailers across the US, Canada, and Europe including Amazon, Whole Foods Market, Sprouts, CVS, Loblaws, and Metro.

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