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Hershey announces shift to simpler ingredients


February 19, 2015
By Canadian Vending

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Feb. 20, 2015, Hershey, PA – The Hershey Company says it is demonstrating its dedication to goodness by beginning a transition to simple and easy-to-understand ingredients.

Feb. 20, 2015, Hershey, PA – The Hershey Company says it is demonstrating its dedication to goodness by beginning a transition to simple and easy-to-understand ingredients.

 

“As consumers, our relationship with food is changing. We spend more time talking and sharing with others about what we eat and why we like certain foods, than we spend actually eating. Food matters and at Hershey, we care deeply about it,” said John P. Bilbrey,  ershey Company, in a news release. “We all want and deserve to know what’s in our food. Hershey takes pride in listening to our consumers and customers and understanding what they need. We will continue to make our great-tasting, high-quality iconic brands that people know and love. We also will share more information about what goes into our products in ways that are easy to understand and access.”

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The company said it is focusing on three key principles: simple ingredients, sharing what’s inside, and thoughtful and responsible sourcing of ingredients.

“We will strive for simplicity with all of our ingredients, but we may not achieve it with every product,” said Bilbrey. “This is a journey and it will take time. We are equally committed to sharing what we achieve and what we don’t. For ingredients that may not be as simple, we will explain what they are and why we need them to provide the great flavors, aromas, textures and appearances that our consumers know and love.”

In 2015, Hershey plans to introduce in the U.S. new snacking products such as Brookside Dark Chocolate Fruit & Nut Bars, which will feature a lineup of simple ingredients, and transition some of its most popular chocolate brands, including Hershey’s Kisses Milk Chocolates and Hershey’s Milk Chocolate Bars, to simpler ingredients.