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Hershey launches limited-time super hero chocolate bars

May 20, 2020

Image courtesy of The Hershey Company

The Hershey’s team was set to release a new milk chocolate bar in partnership with DC Comics this summer as a back-to-school promotion to celebrate everyday heroes by sharing appreciation and a moment of goodness.

Instead, the Super Hero Milk Chocolate bars will be released in July to the public, but frontline workers will receive their delivery first. Boxes of the bars have already been sent to various frontline workers at hospitals, police stations, and fire houses in the hardest hit areas like New York, Los Angeles, and Philadelphia.

The Hershey Company stated, “we recognize all the hard work, tireless dedication, and selflessness on the frontlines right now. Healthcare workers, first responders, grocery store employees, mailmen and women, firefighters and police officers are working around the clock, to make sure their communities continue to navigate these challenging times with one less worry. They are the real-life superheroes.”

People gathered around the super heroes table


These new bars feature seven classic DC Comic Super Heroes, including Batman, Wonder Woman, The Flash, Green Lantern, Superman, Aquaman and Cyborg.

They Hershey Company is also committing $1 million to acquire, install and staff a new manufacturing line dedicated to the production of face masks, which in many cities have become a requirement to wear in public to help stop the spread of COVID-19.

The Hershey Blog stated, “these workers are proof that superheroes are not fiction. Today, Hershey’s DC Comic Super Hero Milk Chocolate Bar reminds us of the active heroes in our own lives, and we encourage everyone to think about that word ‘hero’ a bit differently. We hope these bars spark joy and bring comfort to our frontline workers right now and allow people to honour the heroes in their homes, schools and hometowns.”