Canadian Vending

HostMilano’s Smart Label award winners

Energy saving and technological innovations in vending and coffee services.

February 11, 2020

The 41st edition of HostMilano, organized by Fiera Milano, was a unique show, welcoming professional operators from all over the world and attracting over 200,000 visitors. It boasted growing numbers, particularly a 40 per cent international attendance rate from 171 countries.

Visitors were able to experience innovation first-hand, exploring prototypes and products to discover smarter, more advanced functions for their office coffee service or micromarket. The companies organised demonstrations and informed tasting lessons with experts who supplied targeted insights to support the efficiency of the presented technologies.

This developed an approach that was not only commercial but also cognitive. Business meetings with operators and hosted buyers that were brought to Milan, thanks to the collaboration of ITA-ICE from all over the world, particularly from the United States, Canada, Russia and the United Arab Emirates, grew considerably, with immense satisfaction coming from having met proposals that completely fulfilled their expectations, as they told the organizers of Host Milano in their own words:

“Among the halls we found a lot of innovation and creativity from all over the world – add the people from 7 Eleven (Canada) – and our goal is to improve our knowledge of these new proposals to identify which ones to buy. Our customers continue to demand high-quality products in a welcoming environment, capable of creating unique experiences, and here the number of exhibitors from all over the world helps us pursue this goal more effectively.”


Examples of innovation include more sustainable dishwashers, which uses steam generated to heat the water, ‘digesters’ that allow organic waste to process directly on site, multifunction ovens that incorporate the Internet of Things to manage even complex functions such as HACCP data or state-of-the-art analytics software that allows chains to optimize and orient resources thanks to the real-time monitoring of a fleet of coffee machines.

Host Milano encouraged energy efficiency and product innovation through their Smart Label award. Below is the list of winners for businesses in the coffee and vending industries:

The ideas submitted were assessed by a jury, consisting of Matteo O. Ingaramo, general manager of, Francesco Zurlo, vice-principal of the Politecnico di Milano Design School, Fayun Zhu, vice-principal of the Design Intelligence Award Committee Office of the China Academy of Art, Gillian Crampton Smith, of the University of Applied Sciences of Potsdam, Shujoy Chakraborty, chair of the Spatial design masters programme and scientific co-ordinator of the Designsecot of Meios Interactivos (DMI) at the University of Madeira (UMa) and Ignio Massari, a pastry chef of great reknown.


Product performance

  • FC-1
    Duvall Espresso
    UNOX s.p.a

Functional efficiency

  • Atom Pro
    Eureka – Conti Valerio Srl
  • Iberital VISION KB90
  • S7Pro (Roasting machine)
    Stronghold Technology

Interaction, connectivity, internet of things

  • Natura Hot’n’Cold
    Stronghold Technology

Overall, almost all of the 2,249 Italian and international exhibitors presented an exclusive preview at Host 2019 of the innovations that are going to characterize the hospitality and out-of-home sectors over the next two years.

One of the sectors that featured most prominently within the awards categories was coffee. Chakraborty stated, “Perhaps because it is undergoing a large-scale transformation, shifting from a mere beverage experience to an innovative, high-tech one. Manufacturers are implementing IoT (Internet of Things) to offer precision and personalization….and to demystify the chemistry of the beverage.”

Crampton Smith said that IoT is playing a greater role than ever with the office coffee service industry, as well as pantry services.

“This year there were more participants, and they presented products that will help small enterprises…many of these things involve the use of smartphones, or tablets as the user interface, making it possible to control more complex activities and to have updates on functions remotely. Others can link up directly to a team of assistants remotely for purpose of prevention and diagnostics,” she added in a press release.o