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IKEA uses social vending machines to launch catalogue


August 20, 2015
By Canadian Vending

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Burlington, Ont. – Retailer IKEA Canada is marking the arrival of its 2016 catalogue with a campaign that includes mobile social vending machines at stores across the Canada.

The machines will reward customers with giveaways when activated by tweets. Over the last two weekends in August, all IKEA Canada stores will install the social vending machines which, at the push of a button, will give each user a unique #PIN number that when tweeted to @IKEACanada with #GrabLifeByTheCatalogue, will generate a variety of prizes, including the opportunity to win a special grand prize.

“We know that Canadians like to engage and connect through social media,” said Stefan Sjostrand, president, IKEA Canada. “Throughout August we hope to excite our customers about the new 2016 IKEA Catalogue and inspire them to turn their dream home décor projects into reality.”               

Social vending machines will then appear at selected IKEA stores in British Columbia, Alberta, Manitoba, Ontario and Quebec.

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