illy launches eShop
By Canadian Vending
By Canadian Vending
illycaffè, the third-generation family-owned coffee company from Trieste, Italy, announced the expansion of its e-commerce business into Canada, making the country the fourteenth to have a direct-to-consumer illy eShop.
The Canadian eShop, accessible in both English and French, sells the full breadth of illy products including coffee in a variety of formats including single-serve, as well as espresso machines, illy Art Collection cups, monthly coffee subscriptions (coming soon), accessories, Dammann Frères tea, and more.
New illy eSHOP for Canadian coffee lovers offers coffee, tea, espresso machines, illy Art Collection cups and more.
Over the past ten years, high-quality coffee consumption has steadily increased in Canada. According to the Coffee Association of Canada, penetration of espresso-based drinks has risen 10 percent since 2014 among adults.
illy launched its first eShop in 1999, becoming among the first major coffee brands to embrace e-commerce – in doing so, making it easy for coffee lovers to find illy products and enjoy the convenience of delivery to their doorsteps. Each illy eShop is custom tailored to local preferences and plays a strategic role with other points-of-sale including over 250 illy-owned and -franchised brick-and-mortar shops and cafés located in 43 countries around the world.
“This expansion is a win-win to offer Canadian customers a convenient new way to shop and enjoy our products,” said Barry Sheldon, President and Chief Operating Officer for illycaffé North America in a press release. “Canada has warmly embraced our brand over many years, which is a testament to our leadership in creating quality and innovative products, and to upholding the highest standards in sustainability and ethics.”
Like all of its eShops, illy’s Canadian eShop is easy to browse and packed with a broad offering of coffee, coffee machines and other products that today’s sophisticated, quality-seeking coffee lovers want most. Chief among them is the legendary illy blend, comprised of the highest-quality Arabica beans available in a range of roasts and formats including whole bean, various grinds for drip coffee, moka and espresso along with single-serve formats including iperEspresso capsules, compatible capsules, and K-Cup® Pods.
The product offering also includes Arabica Selection single origin coffees, many coffee accessories and gifts including illy single serve coffee machines, the renowned illy Art Collection, featuring acclaimed artists, and illy’s convenient monthly coffee subscription program (coming soon).
To celebrate the launch, illy is offering $10 off any purchase of $75 or more between August 1– 22 by using the code CANADA at checkout. Canadian eShop visitors can also enter for a chance to win an illy X1 iperEspresso Anniversary 1935 Machine in stainless steel, a case of coffee and an illy Art Collection set (total retail value of package: $1,000). To enter, visit bit.ly/illyCanadaSweeps