Bluedrop aims to shake up vending industry

Stanley Hurwitz
February 19, 2014
By Stanley Hurwitz
Feb. 19, 2014, MA – The father and son team behind Bluedrop Water say they want to change the status quo in several vending categories through ‘disruptive’ innovation.

“Our goal is to seriously disrupt the status quo in several ice, water and vending business categories,” said Brendan Dickinson, president of Bluedrop Water, in a press release.

Bluedrop Water, based in Randolph, Mass., is a relatively new entry in the purified water and ice vending space.

“Wherever we install our vending units, they’re better for the environment and for consumers than most current offerings by our competitors. We’re building a niche that has gotten the attention of our competition,” he said. 

On Jan. 1, Dickinson was named president of the company. His father, Mark Dickinson, is a commercial real estate developer and as an original investor in Bluedrop he has assumed the title of chairman. The duo has been expanding Bluedrop’s solutions to locations throughout the United States. 

Bluedrop’s equipment is provided to participating retailers free of charge, and it manufacturers and bags purified ice that can then be purchased and dispensed to customers 24 hours a day. The system is designed so that retailers benefit by protecting their margins on bagged ice by receiving one less delivery and eliminating theft and shrinkage of bagged ice, which is known to be a difficult product to transport due to melt. The kiosk also sells purified water which can be dispensed in 1 and 5-gallon volumes.

Bluedrop’s product offerings include:

·      Ice/Water Vending Machine: This is the alternative in the bagged ice industry. Ideal for placement in front of convenience stores, grocery stores, etc.

·      Office Purified Water Cooler: The company describes this as enemy No. 1 for the big bottled water companies that deliver 5-gallon jugs to their home and business customers. Bluedrop’s coolers eliminate the need to replace jugs and frequent deliveries. Ideal for offices, homes, warehouse, healthcare, etc. 

·      Flavor Kiosk: Designed to replace vending machines serving primarily less healthy fare, this kiosk dispenses premium health-focused products for health-conscience consumers. Ideal for any location that has a snack food vending machine.

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