Reese's uses vending machine to swap unwanted candy

Canadian Vending
October 31, 2018
By Canadian Vending
video courtesy of Hershey's Chocolate Company and YouTube
The Anomaly Ad Agency believes that there is always at least one Halloween item that is more of a trick than a treat.

The agency created a vending machine that trades in unwanted candy in exchange for Reese’s Peanut Butter Cups. Instead of the schoolyard ritual of trading unwanted candy for “the good stuff,” this repurposed vending machine takes unwanted sweets and doles out Reese's peanut butter cups in exchange.

The device was unveiled in Tarrytown New York during a Halloween parade, and the Reese’s Candy Converte will be on location in New York City’s Washington Square Park for Halloween night. While it will not be available in Canada, there is hope for it to appear Halloween 2019.

Reese’s The marketing team behind Hershey’s Candy Exchange Vending Machine, commissioned a survey, and as a result discovered that 90 per cent of Americans want to trade their unwanted candy on Halloween. Reese's is expected to give out up to 10,000 peanut butter cups, according to Hershey distributor for Reese’s, Anna Lingeris.

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