Rice Krispies Treats offering braille messages

CANADIAN VENDING MAGAZINE
August 10, 2018
By
Rice Krispies Treats offering braille messages
Image courtesy of Kelloggs.com
Did your parents ever send a loving note along with your lunch? The Kellogg Company in the United States had partnered with the National Federation of the Blind to make their Rice Krispies Treatsmore accessible to children with low or no vision.

The cereal giant has partnered with the U.S. National Federation of the Blind, to create this accessible treats box. Called Little Box of Love the box features wrappers on the Rice Krispies Treats which contain Braille stickers with messages that range from, "you've got this," to "love you lots." Kellog's also offers re-recordable audio boxes, allowing parents to record messages of encouragement to visually impaired children. 

The Braille stickers are available in packages of eight, and the re-recordable boxes are both available to order online at www.ricekrispies.com/en_US/love-notes. However, this is not yet available in Canada.

Last year, the cereal company had rolled out individually wrapped treats that featured writable paper, however, did not meet accessibility standards for all children, some of whom have low or no vision. The company website noted that Kellogg's has a special connection to the blind; The founder, W.K. Kellogg lost his sight but continued to work full time. 

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