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Innovative Insights:Renewed Enthusiasm

Renewed Enthusiasm


April 29, 2008
By David Murphy

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Great weather, good company, and large crowds all made for an
enthusiastic vending show last month. With our profession in a tailspin
for the past few years, it was nice to get that old warm and fuzzy
feeling back.
The Canadian Automatic Merchandising Association show in Niagara Falls
was a huge success. And trust me, you cannot have this type of success
without a strong chairperson. Lorna Garrett, along with a great team,
did a marvellous job in bringing CAMA to this new location.
Congratulations to all, your time and energy paid huge dividends.

Great weather, good company, and large crowds all made for an enthusiastic vending show last month. With our profession in a tailspin for the past few years, it was nice to get that old warm and fuzzy feeling back.
The Canadian Automatic Merchandising Association show in Niagara Falls was a huge success. And trust me, you cannot have this type of success without a strong chairperson. Lorna Garrett, along with a great team, did a marvellous job in bringing CAMA to this new location. Congratulations to all, your time and energy paid huge dividends.

There was a sense of excitement not only from the show floor, but there was great turnout at the seminars and the Gala reception was packed.

Taking time to chat with several small- and medium-size operators, it was clear that our profession was having a resurgence of enthusiasm. And in my various conversations with vendors from all parts of the country, it was all the same – the mood was positive. Many operators were excited about their increases in accounts, not to mention a definite surge of customer purchases within existing accounts. What was so obvious at the show was the great new equipment and many new products. I think this is a strong reason for the gains some are seeing out there. The light at the end of the tunnel might still not be as strong as it once was, but it sure is brighter lately.

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Being in this profession for over 30 years, I quite possibly become a little complacent in my outlook to the future at certain times. But as I have always said, going to the expos, reading the magazines and listening to salespeople are the best ways to get a grasp on the future.

At a time when energy prices are at an all-time high and customer demands seem endless, what better way to be proactive than to head out to the expo and connect with the industry. This show only proved what I have preached for years, take the time to listen and research. You’ll find the cost is minimal but the benefits are substantial. 

In these times, the smaller operator has a huge advantage over the multinationals. Don’t surmise that because they are large, look important and in control that they know what they are doing. Your cost control, along with easy access to changing products – not to mention your personalized service – will only lead to a renewed level of enthusiasm.

Sam Walton once said, “If I had to single out one element in my life that has made the difference for me it would be a passion to compete.”

I would like to make a special mention to our past CAMA president Roy Poppe. Roy you were there when our profession was at an all-time low. Your heartfelt leadership kept us moving forward. On behalf of all members of the CAMA and my readers we express the two words that say it all: Thank you.o


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