Canadian Vending

Features Business Operations
Innovative Insights: Simple Logic


April 30, 2008
By David Murphy

Topics

We have one major corporation purchasing the assets of another – just
for starters. This is a very interesting purchase and one wonders and
speculates over the reason behind this move. It is well known the
players involved are very wealthy multinational corporations with many
subsidiaries, so finance is not a problem. But I would have to think
that other large manufacturers are still smiling ear to ear.

As always, changing times abound. 
 
We have one major corporation purchasing the assets of another – just for starters. This is a very interesting purchase and one wonders and speculates over the reason behind this move. It is well known the players involved are very wealthy multinational corporations with many subsidiaries, so finance is not a problem. But I would have to think that other large manufacturers are still smiling ear to ear.

My title “Simple Logic” does not always apply to the larger corporations. I think small vending and office coffee service professionals use simplicity to a much greater degree than their larger counterparts.

Lets talk about rumors. Yes, every facet of life in modern business, sports, and the financial world revolves around rumors. Now I don’t know if it is legal to print rumors, although I have not been sued yet (threatened once), so lets speculate anyway.

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If you go onto the Internet you will find a huge assortment of vending and OCS equipment being manufactured and sold in the Far East countries. Sure, they’re offering great prices, but just as other successful operators will say, quality and service are the real keys to success.

I have been hearing that a large North American manufacturer is securing its customer base to be prepared for the next generation of offshore equipment. Lets face it, you need to react and if you don’t, just ask General Motors, Ford, or Daimler-Chrysler what happens if you hide your head in the sand.  So maybe simple logic is grow now to be ready for the future.

I believe our profession may not be at the top of its game, but we should still command the attention of manufactures and suppliers alike.

Everyone who has ever operated one, two, 10, or 100 pieces of equipment have wondered since the beginning of time who makes the decisions on our behalf. Over 30 years of dealing with products and equipment, I have seen some hair-brain ideas on how some of these corporations want us to promote their offerings. I guess if you operate, and don’t have an MBA, you know nothing about what you want in your profession.

It seems that there has been no simple logic.

Product promotions over the years have been the most complicated and complex of all. Even the salespeople have often been confused with what they have to offer.

To prove my point, just drive by any of the bottler’s warehouses and what you see stacked outside is the tip of the iceberg. If you visit distributors’ locations, you will see the same scenario. They say they all make money but one wonders who keeps the books.

It would have been a lot cheaper if some of these manufacturers would have come to us – those who operate and service 24/7 to get some input. If we are going to turn this horse and cart around let’s not hitch-up until we chat with the farmer.

I, like many others in this profession, have enjoyed great success over the years and continue to do so because I use simple logic. If we are successful, it will only make those who supply us equally so. Just contact any small- or medium-size operation and they will gladly tell you the formula for success: simple logic.

From the Book of Motivation: “Success is High-Touch, Not High-Tech.”o