Canadian Vending

Features Consumer Behaviour Trends
It’s now “easy bein’ cheesy!”

Cheetos summer-wear is here


June 6, 2019
By Canadian Vending

Topics
Image courtesy of Forever 21 and Cheetos

Forever 21 and Cheetos have teamed up to create a line of leisurewear that would make the Cheetos’ mascot, Chester Cheeta proud: As of June 6th, fans of affordable summer wear and Cheetos can have both.

Forever 21 is teaming up with Cheetos for the “Cheesiest” collection of on-trend fashion and accessories.

Turning up the heat for summer, the Forever 21 and Cheetos limited-edition capsule collection celebrates the Cheetos fans’ passion for the cult-fave snack with playful statement pieces that bring the “Cheetos Look” to life. You too, can have “Flamin’ Hot” bikini bottoms and matching flip-flops.

“We are so excited to join forces with an iconic snack like Flaming Hot Cheetos,” announces Linda Chang, Forever 21 Vice President of Merchandising. “Flaming Hot Cheetos fans are so fanatical, and over the past couple of years, we have seen their love for this food illustrated all over pop culture, and in particular, via social media. We are so honored to be releasing this limited edition capsule!”

For a short time, the collection includes Cheetos Crunchy and Cheetos Flamin’ Hot printed swimsuits, sweatshirts, t-shirts, dresses and much more. The range, comprised of women and men’s styles, will be available online and at Forever 21 stores nationwide and will retail from $5 to $30.

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“Cheetos is more than a snack brand; we’ve become a lifestyle brand among our fans,” says Brandi Ray, Senior Director of Marketing, Frito-Lay North America. “So what better way to embody that lifestyle than with a clothing line in partnership with Forever 21 – another brand with an incredibly passionate fan base similar to Cheetos.”