By CNW Group
By CNW Group
June 27, 2012, Canada – Jell-o launched a new interactive vending machine today that dispenses sweet Jell-o refrigerated pudding treats – but only after you show it your best Jell-oh face.
June 27, 2012, Canada – Jell-o launched a new interactive vending machine today that dispenses sweet Jell-o refrigerated pudding treats – but only after you show it your best Jell-oh face. And because your Jell-oh face says so much about you, Canadians will then experience the
ultimate moment and have their 15 seconds of fame when their Jell-oh face is displayed on the biggest digital billboard at Yonge-Dundas
Square in Toronto.
"When we thought about capturing the fun and
uniqueness of Jell-o we just had to look to the faces of Canadians and
their lively reactions to eating it," says Amy Rozinsky, senior brand manager, Kraft Canada. "Whether it's a Jell-o mousse,
creamy pudding, or classic Jell-o gelatin, it always puts a great
expression on their face. It's what we now call a Jell-oh face and the inspiration behind the vending machine."
The one-of-a-kind Jell-oh face vending machine is all about fun. By activating the machine with their best Jell-oh face, Canadians will have the opportunity to taste some of Jell-o's most
popular refrigerated pudding flavours, plus they will
receive a personalized coupon that includes a photo of their Jell-oh face!
In addition to appearing on the billboard at Yonge-Dundas Square, the Jell-oh face photos will also be shared on the Jell-o Canada Facebook page at Facebook.com/JELLOCanada. Fans are encouraged to take a photo of themselves on the billboard to
share it with friends on Facebook or Twitter using the hashtag #JELLOhFace. Those who can't make it to the square can also participate in the fun by
using the Jell-oh face Facebook app to share their fabulous expressions and receive a