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Jelly Belly introduces new flavour combinations

New Peanut Butter & Jelly is peanut-free, and allergy safe


March 20, 2019
By Canadian Vending

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Image courtesy of Jelly Belly Candy Company inc.

Creating recipes is a long-held tradition among Jelly Belly enthusiasts who thoughtfully combine flavours of Jelly Belly®jelly beans to make an entirely new flavour.

For example, 2 Blueberry beans and 1 Buttered Popcorn creates Blueberry Muffin, or 1 Lemon and 1 Coconut will give you Lemon Meringue Pie.

For the first time, Jelly Belly Candy Company now combines two flavours in every bean to create the one-of-a-kind new flavours in the Jelly Belly Recipe Mix™.

This collection of Jelly Belly beans features five flavours each with one flavour on the inside and a different tastes sensation on the outside. Combined, they create a gourmet Jelly Belly experience.

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Jelly Belly Recipe Mix includes new jelly bean flavours; Lemon Meringue Pie, Chocolate Covered Banana, Peanut Butter & Jelly, Blueberry Muffin and S’mores. These new tasty combinations will be available this spring in 1-oz. bags, 3.5-oz, Grab & Go® bags, 4.25-oz. gift boxes, and bulk. Packages and bulk begin shipping to retailers soon. 

Jelly Belly beans in this mix are made at Jelly Belly’s peanut-free factories. The company is known for using real ingredients whenever possible, such as real blueberry puree in Blueberry Muffin. However, the new Peanut Butter & Jelly flavour is made without peanuts, so it is peanut-free and safe for those with peanut allergies.