Canadian Vending

Products Beverages
Jones Soda Co. launches cane sugar fountain program


February 13, 2015
By Canadian Vending

Topics

Feb. 13, 2015, Seattle, WA – Jones Soda Co. plans to expand its cane sugar soda fountain program, which works with retail restaurant and food-service customers to create
custom-designed
equipment using photos submitted by customers and chosen by retailers that reflect the theme of each location.

Feb. 13, 2015, Seattle, WA – Jones Soda Co. plans to expand its cane sugar soda fountain program, which works with retail restaurant and food-service customers to create
custom-designed
equipment using photos submitted by customers and chosen by retailers that reflect the theme of each location.

Developed in response to consumer demand for a premium
alternative to the basic food-service and quick-service restaurant fountain products, Jones
Soda has partnered with a number of customers and independent
distributors to offer Jones Cane Sugar Fountain
Soda in a variety of classic flavours, the company said in a news release.

The company is
working with its retail restaurant and foodservice customers to create
custom-designed, co-branded fountain equipment that incorporates both
neighbourhood-specific images submitted by consumers and
retailer-selected photographs that reflect the theme of each location. The design aims to reinforce the emotional
connection between the retailer, its consumer and the product, while
still allowing competitive margin levels The program is being carried out in British Columbia, the Pacific
Northwest, the Southwest and Northeast markets.

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“We chose to work with Jones Soda for our new fountain initiative
because we really wanted to offer something different and premium, with
higher quality ingredients. Jones is such an iconic brand across Canada,
and with their strong connection to their consumers through the use of
their localized photographs, we saw this as a great way to engage our
customers in a way that no other brand could,” said John Chapman, Director – Restaurant, of the
Overwaitea Food Group, based in Langley, B.C., in the release.  

“There has been a recent increase in interest for premium craft soda,
making this the perfect time for Jones Soda to launch our new margin
enhancing program. From our traditional cane sugar cola and root beer to
some of the more fun, signature flavors that we are so well known for
like Berry Lemonade and Orange & Cream, our Jones fountain program has
something to offer everyone,” Jones Soda chief executive officer Jennifer Cue said. “And
with the inclusion of the iconic consumer photographs that we are so
well known for showcased on the fountain equipment, we have created a
fresh, custom program that truly sets us apart from standard, ordinary
fountain programs."