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Kellogg’s debuts protein-packed cereal

February 15, 2019
By Canadian Vending

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Kellogg’s® launched new Special K® Protein Honey Almond Ancient Grains cereal with 15g of protein per serving – which climbs to 21g of protein per serving in a single bowl when served with ¾ cup skim milk. The company positions this product as a way of reaching the daily protein recommendation of 46g for women.

Rolling onto shelves now, the new cereal also includes whole grains as the first ingredient and a source of fibre, which are not always available in many protein-based breakfast choices like eggs or Greek yogurt.

The Honey Almond Ancient Grains flavour features flakes made from a mix of whole grains including the ancient grains sorghum and black rice alongside the more common wheat and rice. The cereal is finished with honey and almonds.

“When Special K hit shelves in the 1950s, it was the first cereal to feature key vitamins and nutrients, including protein,” said Christie Crouch, Special K Director of Marketing in a press release. “Today, we continue to look for ways to innovate that stay true to that heritage, and do more with both nutrition and taste. That’s why our new Protein cereal recipes include a nutrient bundle designed to help you get more from your protein.”


The cereals in the updated Special K Protein line, along with most of the meal bars, now include a nutrient bundle of magnesium, calcium and vitamin D alongside protein. The addition of these nutrients  will help protein do its job more efficiently. Magnesium supports protein metabolism and helps power muscles by releasing fuel from internal stores, calcium helps muscle function and supports bone health, and vitamin D supports protein synthesis and helps keep calcium readily accessible for your body’s use.