Canadian Vending

Features Coffee Service
Keurig and Kraft join forces on branded coffees


August 22, 2014
By Canadian Vending

Topics

Aug. 22, 2014, Waterbury, VT, and Northfield, IL  – Keurig Green
Mountain and Kraft Foods Group are joining forces to license,
manufacture and distribute Kraft's branded
coffees in portion-pack formats compatible with Keurig consumer
and
commercial brewing systems.

Aug. 22, 2014, Waterbury, VT, and Northfield, IL  – Keurig Green Mountain and Kraft Foods Group are joining forces to license, manufacture and distribute Kraft's branded
coffees in Keurig portion-pack formats compatible with Keurig consumer and
commercial brewing systems.

The companies have signed a multi-year
licensing, manufacturing, and distribution agreement for Kraft's branded
coffees in Keurig portion pack formats compatible with Keurig consumer and
commercial brewing systems in the U.S. Financial terms of the agreement were
not disclosed.

"We hear time and time again that consumers
consistently choose the Keurig brewing system for the quality, simplicity,
value, and, most importantly, the variety of brands and beverages available in
the system," said Brian Kelley, Keurig's President and chief executive officer, in a press release.

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"At Kraft, we have made significant strides in
rejuvenating our coffee business across all segments – including mainstream,
premium and on-demand – by focusing on driving profitable growth for our brands
and our customers," said Dino Bianco, Kraft's executive vice-president and president of Beverages, in the release. "This agreement offers the opportunity for expanded
distribution across multiple channels, and is another example of our focus on
long-term growth in action."

The agreement includes Maxwell House, Gevalia and Yuban brands, along
with McCafé, in a variety of licensed Keurig portion pack formats for both
at-home and away-from-home channels, including K-Cup packs and K-Carafe packs. It also includes Keurig Bolt packs, which are exclusive for
use in the Keurig Bolt Carafe Brewing System and designed for large
office and food service locations.

Kraft offers an assortment of mainstream and premium coffee
varieties and flavors, each with its own rich history spanning centuries of
coffee excellence.

Keurig licensed Kraft-branded portion packs will begin to
launch in fall 2014. Initially, both Kraft and Keurig will handle manufacturing
for single-serving pods. Following a planned transition period, Keurig will
become the exclusive manufacturer of Kraft-branded Keurig packs using coffee
sourced, roasted and blended by Kraft.