Canadian Vending

Features Coffee Service
Keurig and W.B. Mason to offer SHAZAM coffee


October 23, 2014
By Canadian Vending

Topics

Oct. 23, 2014, Waterbury, VT, and Brockton, MS – Keurig
Green Mountain will offer W.B. Mason's SHAZAM coffee in K-Cup packs for the Keurig
hot brewing system in away-from-home channels.

Oct. 23, 2014, Waterbury, VT, and Brockton, MS – Keurig
Green Mountain will offer W.B. Mason's SHAZAM coffee in K-Cup packs for the Keurig
hot brewing system in away-from-home channels.

SHAZAM will be the first brand to come into the Keurig
family from a Keurig-authorized distributor.

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"We've had a long, successful history with W.B. Mason
as a Keurig Authorized Distributor," said John Whoriskey, president of
U.S. sales and marketing for Keurig, in a news release. "By expanding our
relationship and introducing SHAZAM coffee to office and hospitality channels,
we'll be able to provide even more variety and choice of beverages to customers
across the country."

The companies, who have signed a multi-year agreement, plan to launch the new SHAZAM™ coffee K-Cup
packs later in the month of October 2014 with light, medium, and dark roast
blends exclusively to W.B. Mason customers.

All of the coffee K-Cup packs will be marked with the Keurig
Brewed seal indicating the product has passed rigorous testing, assuring the
quality, taste and integrity consumers expect from the Keurig brand.

"The opportunity for W.B. Mason to be the first Keurig
Authorized Distributor to market our own blend of coffee promises to be the
most important product launch in our company’s history," said Leo J.
Meehan III, president and CEO of W.B. Mason, in the release.