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Keurig, Campbell partner on single-cup soup


September 15, 2015
By Canadian Vending

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Waterbury, VT – Keurig Green Mountain and Campbell Soup Company have launched a single-cup soup that comes in two varieties and can be brewed in Keurig hot brewers.

Campbell’s Fresh-Brewed Soup can be brewed in all Keurig hot brewers that use K-Cup pods and is available in two varieties: Homestyle Chicken Broth & Noodle Soup Mix and Southwest Style Chicken Broth & Noodle Soup Mix. Both varieties are 70 calories or less per serving and are made without artificial colours or flavours, Keurig said in a press release.

The kits involve a two-step process: each kit includes a noodle packet and a broth K-Cup pod. To brew soup, customers simply empty the soup packet into a 12-ounce cup, insert the K-Cup pod, brew, stir, let sit and consume.

“Launching Campbell’s into the Keurig hot system marks a milestone as our first expansion beyond beverages,” said Mark Wood, chief business development and partners officer, Keurig. “We are thrilled to offer consumers the ability to brew soup in their Keurig brewer, and the opportunity to use their brewer on more occasions throughout the day.”

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“Campbell’s Fresh-Brewed Soup varieties are packed with taste and provide a new, convenient way for consumers to enjoy soup,” said Michael Goodman, marketing director, innovation, for Campbell Soup. “We know more than 80 per cent of people who buy Keurig pods also buy Campbell’s soup, so bringing together two products people love in one handy kit is a winning idea.”

Campbell’s Fresh-Brewed Soup Kits are available in eight-count boxes. Each kit includes one noodle packet and one broth K-Cup pod. In addition to launching on Keurig.com, the kits are available in grocery and club stores and Amazon.com. To see how the soup is brewed, visit FreshBrewedSoup.com.

www.keurig.com/campbells-soup