Canadian Vending

News
Keurig to increase prices by up to 9%


August 15, 2014
By Canadian Vending

Aug. 15, 2014, Waterbury, VT – Effective Nov. 3, 2014, Keurig Green Mountain will increase prices by up to nine per cent on many of its products.

Aug. 15, 2014, Waterbury, VT – Effective Nov. 3, 2014, Keurig Green Mountain will increase prices by up to nine per cent on many of its products.

The increase affects all portion packs sold by Keurig for use
in its Keurig brewing systems and all traditional bagged,
fractional packs, and bulk coffee products.

This price increase is in direct response to several factors affecting
the cost environment in the coffee and consumer packaged goods
industries, generally, including a sustained increase in the price of
green coffee and cocoa, along with increases in the cost of packaging materials,
energy and transportation, said the company in a news release. Over the past year, green coffee
prices, alone, have increased approximately fifty-five per cent.

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"We have been closely monitoring increasing costs, including the cost of
green coffee," said John Whoriskey, Keurig's president of U.S. sales and marketing, in the release. "Many of our competitors already have implemented
price increases in light of the reality of sustained input cost
increases. After careful review, we determined that it is necessary for
us to adopt a small price increase in light of these higher costs. We
understand that consumers have many beverage options, and we will
continue to innovate and price competitively to win consumers' business."