Keurig to launch Illy brand coffee in fall 2015
Waterbury, VT, and Milan, Italy – Keurig Green Mountain Inc. has signed a multi-year agreement to offer Italy’s Illy brand and its signature Illy blend coffee for K-Cup pods in Canada and the United States.
Financial terms of the agreement were not disclosed.
“With such a rich brand heritage and super-premium coffee, illy provides just the kind of experience Keurig fans love to discover and enjoy,” said Mark Wood, Chief Product Officer, Hot Systems at Keurig, in a news release.
The companies plan to launch a selection of illy coffees in K-Cup pods beginning with limited distribution in fall 2015, with plans to expand availability in 2016.
The pods contain blends of nine Arabica beans from around the world, sourced through direct trade to ensure utmost quality and traceability, according to the principles of sustainable development.
“Over the past 82 years, the illy family has obsessively pursued its passion to offer the best coffee in the world and to be the world reference for coffee culture and excellence,” said Andrea Illy, chairman and CEO of Illycaffè S.p.A.
Through illy’s Universita del Caffe, the company provides hands-on instruction to growers all over the world designed to help them to develop skills and techniques, and stay up to date on innovations in sustainability, at no cost to them.
All Illy coffee K-Cup pods will be marked with the Keurig Brewed seal indicating the product has passed rigorous testing, assuring the quality, taste, and integrity consumers expect from Keurig.