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Kids meet Yoplait Kidz(TM) – the grown-up yogurt for children nutrition ogres will love


March 25, 2009
By CNW Group

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yoplait NEWS HIGHLIGHT

Kids meet Yoplait Kidz – the grown-up yogurt for children nutrition ogres will love
Fresh dairy products producer Yoplait has introduced Yoplait Kidz, a yogurt in a cup made expressly for kids.

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Fresh dairy products producer Yoplait has introduced Yoplait Kidz, a yogurt in a cup made expressly for kids. A healthy choice as part of a meal or as a snack, Yoplait Kidz is a conventional yogurt that comes with the nutritional benefits of vitamin D, fortified skim milk and real fruit purée. Yoplait Kidz is also the first and only kids' yogurt in Canada featuring the characters from Shrek on pack, so the fun starts even before children have a chance to dip their spoons. With the introduction of Yoplait Kidz in January 2009, Yoplait will offer the most complete product range within the kids' yogurt category.

    Yoplait Kidz contains 10 per cent of the recommended daily value of calcium, 15 per cent of the recommended daily value of vitamin D and only 12g of sugar in a 100g serving. With no artificial colours, a plus for moms, and a smooth and creamy texture, a plus for picky eaters, Yoplait Kidz offers a variety of flavours that kids love including Strawberry, Banana, Raspberry, and the totally new and unique, Apple-Grape.

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    "Inside the fun Yoplait Kidz pack is a good source of calcium, vitamin D and protein," said Mario Proulx, Director of Research & Development at Yoplait. "It is important that kids get two servings of milk products everyday and this is a great option to help parents ensure their children reach the recommended daily intake by providing a product they enjoy."

    Each 4 x 100g package of Yoplait Kidz contains a fun Shrek game printed inside the sleeve. With games like "Connect the Dots" and "Find the Difference" Yoplait Kidz(TM) is not only a healthy and tasty option, but also a fun and educational experience.

    In homage to kids and Shrek, Yoplait will run a contest from April 6 – 23 in partnership with Yummy Mummy Club offering families of four a chance to win an all expense paid weekend in New York City to watch Shrek The Musical.

For more contest details please visit www.yummymummyclub.ca .

Yoplait Kidz is available at grocery retailers across Canada and is available in 4 x 100g packages with either Strawberry and Banana or Apple-Grape and Raspberry flavour combinations at a suggested retail price of $2.99.

About Yoplait

At the forefront of Canada's yogurt and fresh cheese market for almost 40 years, Yoplait products are synonymous with quality, diversity and innovation. Yoplait markets more than a hundred products in Canada under such reputed brand names as Yoplait Minigo, Yoplait Tubes and Yop from Yoplait, all for children, plus Yoplait Source, Yoplait Creamy, Yoplait Basket Fat Free and Yoptimal from Yoplait for adults. At Yoplait, eating healthfully and having fun is not a contradiction: it's the mission.

For more information about Yoplait products visit www.yoplait.ca