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KitKat unveils latest flavour

The latest flavour follows the successful launch of KitKat Chunky Caramel Sea Salt in 2018.


January 15, 2020
By CANADIAN VENDING


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Image courtesy of Nestlé Global

After Ruby and Green Tea Matcha, Nestlé has unveiled KitKat’s newest flavour: the new KitKat Gold.

KitKat Gold offers a combination of crispy wafer and milk chocolate, topped with  white chocolate with sweet caramel notes.

The latest version of the four-finger treat will launch in major retailers across Europe and selected other countries throughout 2020. It is already available in Russia and  in the UK and Ireland; There is no information yet as to when it will reach North America.

This latest innovation follows on from the successful launch of KitKat Ruby in 2018 and the introduction to KitKat Chunky Caramel Sea Salt in 2018.

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A version of KitKat Gold was introduced in Australia and New Zealand in 2018 as a limited edition and was so popular it was added to the permanent product range.

Alexander von Maillot, global head of confectionery at Nestlé, said in a press release: “People are constantly looking for new taste sensations when they treat themselves and others. They also want chocolate that is visually appealing, so they can share it with friends and on social media. KitKat Gold has that special something, allowing consumers to have a break in style!”

From its origins in the United Kingdom in 1935, KitKat has grown in popularity across the globe. Today, the brand is present in more than 80 countries.

Von Maillot added that more innovative flavours are ahead, though no details were divulged.