By Laura Aiken
KonaRed will begin rolling out its ready-to-drink cold brew coffees, available in Original Signature Blend and Hawaiian Vanilla.
KonaRed’s new beverages, available in 12 oz glass bottles, are ready-to-drink coffees that blend premium coffee beans and Hawaiian coffee fruit.
Cold brewed coffee is created via a process in which roasted and ground coffee beans are steeped in cold water for over 12 hours.
According to Mintel, 24 per cent of consumers drink retail-purchased cold brew coffee. The market for cold brew has seen a 115 per cent growth in 2015 compared to prior year, reaching $7.9 million in industry sales in 2014, with growth expected to continue. Growth for cold brew has been steady since 2010, and has been estimated to grow 339 per cent through 2015.